What is a Term? Term[turm]noun1.The Term is the length of time a specific insurance Policy is effective. This feature is most commonly found in life insurance, where the Policy is only good for a specific length of time, or “term” of a person’s life. Share | Have A Question About This Topic? Name Email Address Message Thank you! Oops! Related Content Surprises Making the most of surprises is a great reason to work with us. Did You Know This Fact About Trampolines? Trampolines cause thousands of injuries per year. Protecting Those Who Matter Most The importance of life insurance, how it works, and how much coverage you need.